Flud — Investor Brief | Water Damage Prevention, Canada
KW FIRST Validating in Kitchener–Waterloo, built for Canada

Water is the #1 home claim in Canada.
Flud catches it first.

One live record per address, shared by everyone with a stake in it — the owner, the trades partner, the property manager, the insurer. Continuous telemetry, a risk score that actually moves, and access that dies the moment a relationship ends.

Six purpose-built panels · one Property record · one audit trail

live property record
Propertyone row, one address
Homeownerowns · permanent
Partnerstatus = ACTIVE
Property mgmtvia client account
Insurerpolicy = ACTIVE
telemetry + risk scorerevoke access in one tap
40%+

of Canadian home insurance claims are water-related — ahead of fire and theft.

Allstate Canada 2021–2025 · RBC Insurance
$23,550

average cost of a single water damage claim.

Insurance Bureau of Canada, QC 2025
$37B

severe-weather insured losses 2016–2025 — nearly triple the prior decade.

IBC / CatIQ, Jan 2026
+6.2%

Ontario home premiums year over year, now averaging $2,235.

Rates.ca Home Insuramap, Jun 2026
The problem

Four parties. One house. Four versions of the truth.

Everyone with a stake in the property works from a stale copy, refreshed once a year at renewal — and nobody sees the leak until it has already cost $23,550.

Today

Property data lives in silos that never reconcile.

  • The homeowner finds out when the ceiling stains.
  • The plumber arrives after the damage, priced as an emergency.
  • The property manager learns from the tenant, not the building.
  • The insurer prices a house from a form, then pays the claim.

With Flud

One shared record. Access granted by an active relationship, revoked with it.

  • Anomaly detected in minutes — alert before the loss.
  • The partner gets a scheduled job instead of a cold call.
  • The manager sees every client property in one portfolio view.
  • The insurer reads a risk score that updates daily.
The platform

Pick a door. The record underneath never changes.

Each panel is its own product, its own buyer and its own revenue line — all reading and writing the same Property row.

App

web-panel

Partner

partner-panel

Insurance

insurance-panel

Property mgmt

pm-panel
 
 
owns
property.account_id
 
 
PartnerRelationship
status = ACTIVE
 
 
Policy
status = ACTIVE
 
 
managed client
account link
Propertyone row, one address
 
 
Telemetry + Risk Scorereadable by whichever door is open
Installerfield ops · geo-stamped visits
Adminplatform governance · audit
solid — permanent link (ownership) dashed — revocable link (live status check)
Door 1 · owner

Homeowner

Finds out about the leak when the ceiling stains — then pays a rising premium and a deductible that can reach $2,500.

  • ALERTEarly detection — An anomaly becomes a notification in minutes, with a critical-alert modal that interrupts any screen.
  • SAVEPremium leverage — Canadian insurers already credit roughly 3–15% for verified leak detection and shut-off devices.
  • ACTRemote valve control — Shut the water off from the app — valve state read from the device, never guessed.
  • TRUSTFull control — Grant or revoke partner, manager and insurer access. Access dies with the relationship.
Built surfaces
Property viewRooms / zonesDevices + valveMembership2FACritical alerts
Gives to the network
Consented telemetry from a verified address.
Revenue line
Paid tier or subsidised by building / insurer / partner
Why it compounds

Each door lowers the cost of opening the next.

The moat isn't the sensor. It's the density of one shared record in one region.

01

Partners install

Trades already inside the home bring properties in at near-zero acquisition cost.

02

Properties emit

Every linked address adds telemetry to a single, non-duplicated record.

03

The score sharpens

Regional density makes the risk model materially better than a national average.

04

Insurers pay

A proven loss-ratio effect funds the homeowner's device and the partner's cut.

Loss-avoidance model

The number that closes an underwriter.

Move the sliders. This is the same arithmetic a carrier runs before it funds prevention, anchored on the published average claim cost.

10,000
3.0%
40%
$23,550
$120
Net benefit to the carrier / year
$1.63M
Claims avoided
120
Loss avoided
$2.83M
Platform cost
$1.20M
Return per $1 spent
2.4×

Average claim cost defaults to $23,550 (Insurance Bureau of Canada, Québec personal property, 2025). Frequency and prevention rate are adjustable inputs — Phase 1 in Kitchener–Waterloo exists precisely to measure them on a real cohort. Every output here is a model, not a forecast.

Build status

Four panels shipping against a real backend.

Honest maturity, panel by panel — because the gap between them is the roadmap, and the roadmap is what the raise funds.

Homeowner app

web-panel

Real API and database. Property view, zones, devices with valve control, Stripe membership, 2FA, critical-alert modal. 117 automated frontend tests in CI.

Admin

backoffice

The most mature app in the monorepo. Cross-account devices and custody, risk suite with live heat map, billing, global audit trail. MFA supported.

Installer

field ops

Mobile-first PWA. Task buckets, nearest-neighbour routing on live location, geo-stamped visits, device custody, two-step completion with admin review.

Property management

pm-panel

Real login and most pages on live data. Clients, risk score, telemetry, analytics, PDF reports, Leaflet maps. Billing page still on mock data.

Partner

partner-panel

Complete UI on mock data: overview, accounts, referrals, opportunities, incidents, performance, reports. Awaiting the multi-tenant access model.

Insurance

insurance-panel

Complete UI on mock data: portfolio, risk intelligence, incidents, claims, loss prevention, analytics. Same dependency: integrations + multi-tenant access.

Market

Prove it in one dense region. Then follow the same spine.

Dwelling counts are Statistics Canada, 2021 Census. Value pool = dwellings × serviceable share × annual revenue per property.

Occupied dwellings219,060
 
Serviceable (≈65% owner-occupied)142,389
 

The KW census metropolitan area grew 9.3% in occupied dwellings between 2016 and 2021 — dense, tech-literate, and small enough to saturate a partner channel within a single year.

Annual value pool @ $120
$17.09M
Target penetration
1.5%
Properties at target
2,136
ARR at target
$256K
Rollout

From 1,000 homes to a national risk layer.

PHASE 1

Kitchener–Waterloo

months 0–12 · validation
  • 15–25 trade partners as the install channel
  • First 500–1,000 linked properties in one compact geography
  • Baseline the numbers: incident rate, false positives, time-to-alert
  • One regional broker or MGA signed as design partner
PHASE 2

Golden Horseshoe → Ontario

months 12–30 · commercial proof
  • Ship the multi-tenant access model — unlocks Partner and Insurance panels
  • Publish the loss-ratio delta on the cohort
  • Convert the design partner to a paid per-property contract
  • Property management panel opens the multi-unit vertical
PHASE 3

Canada

months 30+ · scale
  • Carrier API licensing of the risk score
  • Adjacent perils on the same spine: freeze, sewer backup, occupancy
  • Condo corporations and commercial portfolios

One record. Every door. A loss pool worth billions.

We're opening the Kitchener–Waterloo cohort now — trade partners, property managers, brokers and carriers who want to price prevention instead of paying for damage.

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